diff --git a/.github/ISSUE_TEMPLATE/bug-report-feature-request.md b/.github/ISSUE_TEMPLATE/bug-report-feature-request.md
index 30c72fdd5..f4220d88c 100644
--- a/.github/ISSUE_TEMPLATE/bug-report-feature-request.md
+++ b/.github/ISSUE_TEMPLATE/bug-report-feature-request.md
@@ -2,3 +2,11 @@
 name: Bug report or feature request
 about: Having problems or have ideas?  We'd love to know what you think and help you out.
 ---
+
+Thanks for helping by reporting issues and sharing ideas you might have!
+
+## Feature requests
+
+While no idea is a bad idea, some might make more sense for Owncast than others.
+
+Take a look at the [Owncast product definition](https://github.com/owncast/owncast/blob/develop/docs/product-definition.md) to see what our focus is and how your requests might align.
diff --git a/docs/product-definition.md b/docs/product-definition.md
new file mode 100644
index 000000000..9ce02a408
--- /dev/null
+++ b/docs/product-definition.md
@@ -0,0 +1,86 @@
+# Owncast Product Definition
+
+## Why
+
+By defining the goals and target user bases we have something stable to guide decisions, features, conversations and keep clarity around what is being built.
+
+While these definitions and lists should not be seen as exhaustive, in theory, once this is seen as "complete" there should be few, if any changes, as that would note a large change in direction and goals.
+
+[TOC]
+
+## Vision
+
+> The out-of-the-box personal broadcast platform for DIY streamers and integrators.
+
+## Primary Goals
+
+- Useful out of the box.
+- Fast to get running.
+- Self-contained.
+- An alternative, not a competitor.
+- For individuals, not service providers.
+- Easy to integrate into other projects/products.
+- Low barrier to entry.
+- Empowering.
+- Customizable and hackable.
+
+## Primary Users
+
+### The DIY Streamer
+
+An individual who is streaming as a hobby, a project, or is moving their audience from an existing streaming platform.
+
+**Needs**:
+
+- Security/ownership of their own stream.
+- Building an independent space.
+- Personalization.
+- Tools to manage a relationship with their audience.
+
+**Pains**:
+
+- Kicked off other streaming services.
+- Feeling of inequality or bias.
+- Their content has low visibility.
+- Platform rules do not align with them.
+- Do not agree with the forced ads, tracking and analytics.
+
+### The Integrator
+
+An individual or organization that has existing content, products or platforms that they want to add live streaming functionality to.
+
+**Needs**:
+
+- Broadcasting without censorship.
+- Full ownership of their brand.
+- Embedding and 3rd party playback.
+- Support private or invite-only streams.
+- Independence.
+
+**Pains**:
+
+- Censorship.
+- Rules.
+- Ads.
+- Risk of losing viewers from competitors and distractions.
+
+**Desires**:
+
+- Hosting events.
+- Running their own broadcasting service.
+
+## Secondary Users
+
+### The Viewer
+
+An audience member that is often, but not always, taking part in chat.
+
+**Needs**:
+
+- To watch high quality video.
+- Ways to interact with the streamer. Chat, memes, emoji.
+- Calls to actions, links, next steps.
+
+**Pains**:
+
+- Understanding the interface and knowing they're in the correct place.